Most people in business don’t have a problem with ‘healthy competition’ – it’s all just part of the deal. Your competitor offers a certain extra service to their customers and you match and beat their offer with your own special deal in the effort to attract more customers than your competitor has. Generally this sort of industry competition with regards to pricing, packages and extras pushes business owners to find the best deal they can for their customers and offer the best possible service to stay ahead of their competitors.
The limousine hire industry is no different, but what is different is the clarity with which you can see this ‘healthy competition’. The size of the limos, the number of champagne bottles in the bar, the chauffeurs’ outfits…the list is endless when limo hire company operators try to outdo each other.
However, in this case is the competition a little more ‘unhealthy’? Do the efforts limo hire companies go to to compete see them cutting corners in other areas? Should they all just be working together for a higher quality industry as a whole?